Our story
About Us
Our mission
BootBorrow exists to enable short-term access to cowboy boots everywhere, starting with DFW weddings, galas, parties, and every occasion in between. We believe in building something bigger than ourselves, one pair at a time, guided by the same conviction that's carried us from the first pitch to the first pair shipped: "For we walk by faith, not by sight." — 2 Corinthians 5:7
How we started
On April 11, 2025, Jess was at a Buc-ee's on the way to a college away weekend in San Antonio when a friend mentioned she'd love to go country dancing that night — if only she'd remembered her boots. That small moment sparked a bigger question: what if boots were something you could rent, right when you needed them? BootBorrow LLC was founded in the summer of 2026 by Jess and Markus Mortenson and launched that August.
Year by year
2026
BootBorrow LLC was founded in the summer of 2026. From there, it moved fast — pitching the vision to investors, raising the funds to bring it to life, and launching in August to serve DFW's weddings, galas, and parties. What began as a Buc-ee's parking lot idea became a real company with real boots on real feet.
Featured boots of 2026
Contact the founders
Questions, ideas, or a partnership in mind? Send us a note — it lands straight in the founders' inbox.